Bestselling Author Lili Tufel

Social Media Content Manager for Businesses · Social Media Coach

Social Media

Social Media is the most effective way to acquire highly targeted customers.

I am the author of SAND: The Colonel's Daughter. My action-adventure novel hit #1 Bestseller on Amazon US, Amazon UK, Amazon Canada and Amazon France.

I wrote SAND: The Colonel's Daughter in gratitude to the men and women of our armed forces. I admire the sacrifice that our troops and their families continue to make on a regular basis. But in no way, do I claim to have a fluid understanding of the military and how it operates. For someone who has not been brought up around any military folks, I had to do A LOT of research!

I come from a long line of artists and authors including my great-great-great-grandfather, Juan Jose Botero, author of the Hispanic literary classic, Lejos del Nido. I live in Miami, FL with my husband, three children and our Scottie-Schnauzer, Luna. For three years, I home-schooled my kids and I continue to teach and mentor teenagers at my church.

I have an entrepreneurial spirit, a sales background, and a love for teaching.

In the 90s, I helped manage a company that was sold to an e-commerce business for a million dollars. I’ve been a Realtor and have listed and sold a million-dollar-home in nine days. Currently, I’m the owner of Tufel Media, the trusted social media content manager for small businesses.

Tufel Media manages your day-to-day social network accounts. We manage all your posts and content, along with monitoring inquiries and providing responses. We also grow your following organically by producing posts that people want to pass along to their own followers. You can have peace of mind knowing that your content and your brand will be consistently in front of your customers, especially during peak hours, to find your most engaged audience. We do all the work for you so you can focus on your products and services.

#SoBeSoMe is the hashtag for South Beach Social Media. At SoBeSoMe learning social media can be very luxurious… and lots of fun! We don’t want you to be overwhelmed by social media. At SoBeSoMe, you'll receive a VIP treatment at the hotel’s world-class spa. Yes, it includes an amazing massage! Then, we’ll dine and drink champagne at the heart of South Beach. And who knows, we may spot a celeb or two.

Social Media Training

The Three C's of Brand Building
Three C's

It is important for individuals and small businesses to embrace the paradigm shift. Your conceptual view of advertising must be replaced by another. Selling products online was once only considered by major retailers with selling power to reach the masses. This is no longer the case. Now, anyone can offer their products online.

But it is the branding and marketing of your products that will lead to success. Here's our golden rule for brand building. We call it the 
3 C's Philosophy.


Your brand - think of it like your name. If you keep changing your name, people will have a difficult time remembering it. Be consistent with your branding. It is the way people identify you online. Choose one profile image that represents your brand and stick with it. Fans and followers recognize your profile by its avatar. Don't continually change your avatar. Maintain consistency with your customers. 


Clarity with a well-defined brand is crucial to your online success. A strong brand can be defined in an elevator pitch. This means that you should be able to describe your brand in one sentence or tagline. Think about the message that your tagline sends to your customers. Your tagline should always be visible on your website and social media profiles.


Building an online reputation takes time and continuity.

Subscribers, fans and followers can become loyal customers who look forward to your updates with their morning cup of coffee. They comment on your posts and share your videos with others. Building up strong, loyal subscribers is essential for creating a powerful online presence. It takes time and continuity.

South Beach Social Media

Tufel Media builds your social media branding on a daily basis using the 3 C's Philosophy.

Our unique business model provides full-time staff at a fraction of the cost when compared to internally staffing your own PR department.

Contact us today to see how Tufel Media can save your company time and money. 


Social Media Training · Social Media Campaigns


Sand by Lili Tufel

Dallas is a Special Forces Lieutenant who is driven by his promise to protect the Colonel’s daughter Abby from an opium drug lord. He is torn between duty and his love for her and when he discovers that the drug lord's charming—murderous son has befriended Abby, there's no limit to how far he is willing to go to protect her.


SoBeSoMe - South Beach Social Media.

Social media should NOT be stressing out your life. That’s why we teach you practical steps to designing your social media campaign in a fun, trendy and relaxing atmosphere. Space is very limited. Complete your application today.

Tufel Media

Tufel Media helps you establish a brand presence on Facebook, Twitter, Google+, Instagram, Pinterest, LinkedIn and many more.

We help you build brand loyalty by managing your day-to-day social network accounts so you can focus on running your business.


Your greatest compliment is a positive review.


Let my team help you reach your Social Media Goals!


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  • Step-by-step blueprints to attracting a highly-targeted audience
  • How to avoid the biggest mistakes
  • Core tools to optimizing your social network accounts